The brief - We were asked to come up with an OOH idea for Clover Butter based on its key sell - Deliciously Buttery 

 

The insight - Everyone has their own way of slicing bread. In halves, diagonal e.t.c 

 

The Idea -

DELICIOUSLY BUTTERY, ANY WAY

YOU SLICE IT -

Special builds depicting the unique ways we slice bread.

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© Work created at Otherway London for Clover (concept stage)