CANNES YOUNG LIONS KENYA - 2026
gold winner,digital
THE BRIEF:
Design a digital campaign that leverages the ‘football super-cycle’ enabling Safaricom to create a ‘Connected Football Economy’ that links the talent, the fan, and the merchant into a single, circular ecosystem.
Winning entries will demonstrate a digital win-win-win where a fan’s action (e.g. viewing a match) creates value for a merchant, which in turn supports talent (funding/ visibility).
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THE INSIGHT:
As of now, the win-win-win for fans, merchants, and talent is limited to the 90 minutes spent in the stadium. It’s high time we change that.
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THE IDEA:
READY, STADII, GRAO!
Personalised AI stadiums powered by Safaricom. Fans can support merchant and talent beyond just ninety minutes of game time, while earning bundles to watch more football. That’s what you call a win-win-win.
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Big thanks to my Art Director partner: Muskaan Shaikh
Click on the caseboard to expand
Click on the caseboard to expand
THE BRIEF:
18-24 year old Kenyans see Tusker Lager as a traditional beer drunk by 35+ consumers. The brief wanted us to change this perception and make Tusker more relatable to this age group - and transform its perception into a drink they'd choose to have with their friends.
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THE INSIGHT:
The reason Kenyan youngsters aren't choosing Tusker is because they're focused on the future, whereas to them, Tusker is a drink of the past. What if we did a complete 180 and made Tusker the tradition of the future?
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THE IDEA:
SIP FUTURE TRADITION
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Big thanks to my Art Director partner: Muskaan Shaikh