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AUNT BESSIE'S
Insight: Roasts are traditional. We gave Aunt Bessie's a new identity by referring to another kind of roast. After all, family dinners are where people get roasted the most.
Idea: FOR FAMILY ROASTS
Activation idea:
We create a TV show where we sit some of the most famous families in the world at an Aunt Bessie's roast lunch, and watch the roasting begin.
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