CARREFOUR 'DEAL HUNTER' SCRIPT
Carrefour wanted to showcase its deals for new app downloaders in a 30-second Spotify script.
What if we used its 'Lion' bags - synonymous with Carrefour in Kenya - as inspiration?
IDEA:
THE 'DEAL HUNTER' - we positioned Carrefour as the place for 'Deal Hunters' in the concrete jungle - and wrote the script in the style of a hunt occurring in wildlife documentaries.
VO: In the style of Sir David Attenborough/ NatGeo Wildlife docs :
(low, excited voice) The Deal Hunter is out again. Looking for his next discount in the concrete jungle.
Oh! He’s found something! The Carrefour app!
He downloads it. And then, an excited grin.
He’s going to save 1000 bob on his first four orders.
The Deal Hunter is very happy today, with his killer savings.
VO: Be a successful Deal Hunter. Download the Carrefour app today!